Brain Awareness Week runs March 15–21, 2027, when labs, schools and museums around the world open their doors to show what neuroscience is learning.
Third Week of March
Every year, during the third week of March, running Monday to Sunday. For 2027, organizers have set March 15 to 21.
The Dana Alliance for Brain Initiatives founded it in 1996, and the Dana Foundation still sponsors it. No government sets the dates, and anyone can host an event, from a lab open house to a library talk.
From One Alliance to 82 Countries
Reach has grown far beyond its start. More than 2,800 partners in 82 countries have taken part, the Society for Neuroscience reports.
Its sponsor, Dana, now calls it a legacy program. It describes the week as “the global campaign to foster public enthusiasm and support for brain science.”
Two international partners help fund it. The International Brain Research Organization and the Federation of European Neuroscience Societies back outreach grants worldwide.
Why Brain Science Goes Public
Hosts range widely. Universities, hospitals, K-12 schools, advocacy groups, government agencies and companies all run events.
Dana lists several goals. One is helping the public make informed health decisions about their own brains and their families.
Another is inspiring the next generation of scientists. Dana says that ensures “a future for neuroscientific discovery.”
SfN, the Society for Neuroscience, backs it with materials. Its free Brain Facts book offers a primer on the brain for secondary school teachers and students.
A video contest and a webinar, “The ABC’s of BAW,” come from SfN too. The webinar walks first-time organizers through the basics.
Competitions add excitement. The International Brain Bee, founded in 1998 by Norbert Myslinski at the University of Maryland, draws about 30,000 students a year.
Rounds move from local chapters to national contests and a world championship. In the U.S. version, teens aged 13 to 19 may face lab tests on real brains.
Typical events, SfN says, include open houses at neuroscience labs, library lectures and classroom workshops.
Many programs now run all year, though March remains the focus. Hosts can post their events on Dana’s calendar so others can find them.
Event Ideas
- Invite a local neuroscientist to give a public talk at your library.
- Host a brain fair with crafts and games for kids.
- Share brain health tips with a senior center.
- Hold a brain trivia night, or volunteer at a Brain Bee competition.
- Order free posters and stickers for a classroom.
Frequently Asked Questions
Is Brain Awareness Week an official holiday?
No. A private foundation leads it with science partners.
What is a Brain Bee?
A neuroscience quiz contest for students, with rounds that can include patient diagnosis using actors.
Does it cost anything to host an event?
Not at all. No fee is required, and Dana offers grants to help some hosts expand.